Apollo’s team of former journalists and ministerial press advisors can provide organisations with a full range of media support.
This can range from writing press releases and pitching stories to providing high-level strategic or media handling advice during a crisis. On any one day, Apollo are organising product or campaign launches, publicising contract wins, providing defensive Q and A on sensitive issues, advising on the timing of an announcement, writing and placing opinion articles in the international press, and arranging face-to-face meetings between organisation executives and key journalists over a coffee to build long-term relationships.
For some organisations, Apollo operates as a ‘virtual press office’ so that it is able to provide the media with a 24/7 service responding to queries, ensuring that the ‘company line’ is included in stories, and that complex media enquiries do not land in the in-boxes of staff at anti-social times.
As print newspaper sales and associated ad revenues inexorably decline in much of the west, the media industry has for some years put its hope for the future in digital.
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With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape