Media support

Apollo’s team of former journalists and ministerial press advisors can provide organisations with a full range of media support.

This can range from writing press releases and pitching stories to providing high-level strategic or media handling advice during a crisis. On any one day, Apollo are organising product or campaign launches, publicising contract wins, providing defensive Q and A on sensitive issues, advising on the timing of an announcement, writing and placing opinion articles in the international press, and arranging face-to-face meetings between organisation executives and key journalists over a coffee to build long-term relationships.

For some organisations, Apollo operates as a ‘virtual press office’ so that it is able to provide the media with a 24/7 service responding to queries, ensuring that the ‘company line’ is included in stories, and that complex media enquiries do not land in the in-boxes of staff at anti-social times. 

BLOG

Warning for social media companies

08.05.17

Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies

A splutter at Twitter as ad revenues fall away

27.04.17

News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.

Vice on View

12.08.16

First a youth-focused print magazine and website, majoring on arts, culture, and news topics, then a media conglomerate

READING ROOM

Vox

With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape