Apollo’s team of former journalists and ministerial press advisors can provide organisations with a full range of media support.
This can range from writing press releases and pitching stories to providing high-level strategic or media handling advice during a crisis. On any one day, Apollo are organising product or campaign launches, publicising contract wins, providing defensive Q and A on sensitive issues, advising on the timing of an announcement, writing and placing opinion articles in the international press, and arranging face-to-face meetings between organisation executives and key journalists over a coffee to build long-term relationships.
For some organisations, Apollo operates as a ‘virtual press office’ so that it is able to provide the media with a 24/7 service responding to queries, ensuring that the ‘company line’ is included in stories, and that complex media enquiries do not land in the in-boxes of staff at anti-social times.
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