Annual Report

Warren Buffett says he writes his annual report as though he were explaining his company Berkshire Hathaway to a sister who has been away for a long time. Buffet gives us an important lesson here that technical jargon and industry-speak have to avoided at all costs.

Apollo has journalists who know how to explain things to the most demanding audiences. They can tell evocative stories about how your organisation fits into a complicated world, and make your achievements seem as impressive as they should. Your annual report is also the single most important marketing document you will produce. Getting the look and feel right is crucial to us which is why we hand pick designers that have worked for some of the world's biggest brands.

We have written annual reports for some of the most reputable and longstanding organisations including the Barrow Cadbury Trust.


Digital - friend or foe?


As print newspaper sales and associated ad revenues inexorably decline in much of the west, the media industry has for some years put its hope for the future in digital.

Warning for social media companies


Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies

A splutter at Twitter as ad revenues fall away


News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.



With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape