Perception and Brand audit

Whether your brand is aimed at millions of consumers or a few elite decision-makers, it will only stay strong through constant vigilance. That’s why we offer a comprehensive perception and brand audit service.

What messages are reaching customers, stakeholders, competitors and key opinion formers? Have perceptions shifted over time – in a positive or negative way?

Knowing what your audiences – both internal and external – think of your brand is vital to its continuing good health. Our audits can also reveal new growth opportunities and ways to make your brand resonate with a new generation of stakeholders. By learning how your brand is perceived, we can then help strengthen it.

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Warning for social media companies

08.05.17

Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies

A splutter at Twitter as ad revenues fall away

27.04.17

News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.

Vice on View

12.08.16

First a youth-focused print magazine and website, majoring on arts, culture, and news topics, then a media conglomerate

READING ROOM

Vox

With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape