Perception and Brand audit

Whether your brand is aimed at millions of consumers or a few elite decision-makers, it will only stay strong through constant vigilance. That’s why we offer a comprehensive perception and brand audit service.

What messages are reaching customers, stakeholders, competitors and key opinion formers? Have perceptions shifted over time – in a positive or negative way?

Knowing what your audiences – both internal and external – think of your brand is vital to its continuing good health. Our audits can also reveal new growth opportunities and ways to make your brand resonate with a new generation of stakeholders. By learning how your brand is perceived, we can then help strengthen it.

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Digital - friend or foe?

13.08.17

As print newspaper sales and associated ad revenues inexorably decline in much of the west, the media industry has for some years put its hope for the future in digital.

Warning for social media companies

08.05.17

Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies

A splutter at Twitter as ad revenues fall away

27.04.17

News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.

READING ROOM

Vox

With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape