Public Sector

Any PR firm working for the public sector has to offer real value for money.

We know the pressures you're under as many of our people are ex Government press officers who have worked to senior Ministers in a range of different high profile Whitehall departments. Our people have defended Cabinet Ministers when the headlines have taken their quotes out of context. We have promoted NHS campaigns, explained new schools policies and clarified changing home office guidelines in light of terrorism.

We have been on international and regional tours with Ministers to highlight major Government initiatives on subjects ranging from climate change to miners' compensation schemes. We know about your news meetings, news grids, clearing processes and pressures from Ministers. More importantly, we combine our understanding of the DNA of Whitehall with our expertise of delivering for business, charities and think tanks to give you a powerful skill set. We aim to give your Comms team a real ally in dealing with the difficult and changing communication landscape.

Even in these challenging economic times Apollo recently worked with Whitehall Departments such as UK Trade & Investment (UKTI). We believe it is because we offer a clear service which shows returns on the money being spent. Our work includes placing features showcasing the UK's economic strengths in high profile publications such as the New York Times and the Financial Times.

"Apollo have raised the profile of our work to a whole new level"

Derek Goodwin

Deputy Director of Investment at UKTI


Warning for social media companies


Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies

A splutter at Twitter as ad revenues fall away


News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.

Vice on View


First a youth-focused print magazine and website, majoring on arts, culture, and news topics, then a media conglomerate



With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape