NGOs

We understand that getting media coverage for an NGO can be difficult.

Good news stories can be difficult to place - "Millions of refugees starve" will always be more compelling than "New partnership creates first bank accounts for Ugandan village".

There is the risk of "compassion fatigue" in the media, especially as the NGO world has become hugely crowded with a chorus of voices clamouring for attention around the same issues - whether aid, the environment, and human rights.

It's important that NGO stories stand out above the others - and that requires creativity. We can help you at whatever stage of development you are at - whether you are an experienced and high profile NGO who needs communications assistance at busy times; or whether you have been too focused on delivering your goals to worry about communications before.

"Apollo have transformed my opinion of what a PR company can achieve"

Sheetal M Mehta

Founder of Shanti Microfinance

BLOG

Warning for social media companies

08.05.17

Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies

A splutter at Twitter as ad revenues fall away

27.04.17

News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.

Vice on View

12.08.16

First a youth-focused print magazine and website, majoring on arts, culture, and news topics, then a media conglomerate

READING ROOM

Vox

With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape