Today’s legal world is changing. The increasing globalism of commerce coupled with the requirements for specialist technical knowledge and skills is impacting the business, meaning its not only major law firms who need to grow their reach to remain competitive.
As a result, law firms need to ensure that they have positive exposure in media channels likely be seen or read by potential and existing clients. Elite media is the key to this and is a major way that Apollo can build your profile, creating and maintaining your reputation as a leading law firm.
Modern global media is also fraught with pitfalls that often need special PR handling – from fee disputes to cases that involve constitutional issues, judicial review or high-profile individuals. There are new legal problems presented by tech and intellectual property that need targeted media handling, and in the legal profession itself, there are also myriad issues.
We're unique in that our team includes a former features editor of the Law Society Gazette, a former features writer for Legal Business, and a researcher and editor for The Legal 500. Others have written regularly for The Lawyer, Legal Week and the law pages of national broadsheets. All this means that we are sensitive to the special requirements of law firms. Of course, we blend this experience with an understanding of global financial, commercial and media issues that will allow us to present you in exactly the right way to potential clients.
"Apollo were very effective at securing coverage for Three New Square in the elite newspapers read by our clients"
Senior Clerk, Three New Square Barristers' Chambers
As print newspaper sales and associated ad revenues inexorably decline in much of the west, the media industry has for some years put its hope for the future in digital.
Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies
News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.
With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape