UK Department for International Trade

UK Department for International Trade (DIT), formerly known as UK Trade & Investment (UKTI), is the Government department that helps UK-based companies succeed in the global economy. They also help overseas companies bring their high quality investment to the UK economy. DIT offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. They provide companies with the tools they require to be competitive on the world stage.

Apollo was hired by DIT for a 12 month PR campaign to place news features showcasing the UK's economic strengths in high level international publications.

"Apollo have raised the profile of our work to a whole new level"

Derek Goodwin

Deputy Director of Investment at UKTI


Digital - friend or foe?


As print newspaper sales and associated ad revenues inexorably decline in much of the west, the media industry has for some years put its hope for the future in digital.

Warning for social media companies


Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies

A splutter at Twitter as ad revenues fall away


News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.



With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape