The European Council on Foreign Relations

The European Council on Foreign Relations (ECFR) is the first pan-European think-tank. Launched in October 2007, its objective is to conduct research and promote informed debate across Europe on the development of coherent and effective European values based foreign policy.

Apollo has provided bespoke communication support to the ECFR since its launch in 2007. We provided the start up support needed for any media organization – including devising a media workplan, priming members of staff to speak to the media, establishing media databases, working out news lines from their research agenda, and placing op-eds in the Financial Times, El Pais and other international newspapers. We formulated lines to take, and made initial contact with journalists to let them know about the news organization. This contributed to a highly successful launch strategy which was covered in all the elite publications of interest to the ECFR.

Since then we have worked with the ECFR on new report launches – including publicizing their report on EU-China relations, relations with the Eastern neighbourhood, and EU oil and gas policies. In this role, we have placed opinion pieces in the International Herald Tribune, Financial Times – as well as assisted with the placing of pieces in the Economist and many of the world’s leading newspapers.

"Apollo has an intelligent grasp of complex issues and a talent for making news"

Mark Leonard

Director of European Council on Foreign Relations


Digital - friend or foe?


As print newspaper sales and associated ad revenues inexorably decline in much of the west, the media industry has for some years put its hope for the future in digital.

Warning for social media companies


Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies

A splutter at Twitter as ad revenues fall away


News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.



With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape