Tata Consultancy Services (TCS) is part of the Tata Group, India's largest industrial conglomerate. TCS is an IT services, business solutions and outsourcing organisation which has over 140,000 of the world's best trained IT consultants in 42 countries, including over 4,000 in the UK.
Apollo was hired by TCS for a 12 month PR campaign to raise its profile within the UK public sector. We focussed on the national print media to target Ministers as well as specialist trade media to target Whitehall and Local Authority civil servants.
"Apollo's thought leadership campaign brought us to the attention of key decision makers"
Former head of Public Sector Marketing TCS
As print newspaper sales and associated ad revenues inexorably decline in much of the west, the media industry has for some years put its hope for the future in digital.
Another day, another UK Commons home affairs select committee report, this latest one strongly criticizing social media companies
News this week that revenue at social media behemoth Twitter had fallen for the first time ever, was a true spill-your-coffee moment.
With 120 million monthly uniques, Washington-based news website Vox is a powerful voice in the new media landscape